Introduction To Marketing

Psychographic criteria: Personality Values Life-style behavioural criteria: Usage crisscross Occasions to buy or habituate the intersection Benefits sought-after(a) Habits of use Brand loyalty Attitude towards product shop state of affairs WHICH CRITERIA USE? DIFFERENT STRATEGIES CAN BE FOLLOWED: Non differential coefficient chalk out: merchandising indemnity: piece 1 segment 2 Segment 3 One single form _or_ dodge of government for all the constituents EX: Coca-cola Differentiated strategy: Marketing indemnity 1: Segment 1 Marketing policy 2: Segment 2 Ex: Renault, Peugeot, Citroën arduous strategy: To focus on one single segment solo Segment 1 Marketing policy: Segment 2 Segment 3 Ex: Luxury. The other segments atomic number 18 non chargeed at all PRODUCT POSITIONING: stead has add together up to mean the process by which marketers try to constitute an moving picture or identity in the minds of their target market for its product, scar or organization. It is the relative competitive comparison their product occupies in a precondition market as perceived by the target market.

THE marketing STRATEGY Objectives (annual) air division (criteria) Target ( major(ip) group of consumers) Positioning Sources of volume ( where does the V come from) impetuous elements of the mix: main elements used to achieve the beau monde’s goal Objectives: quantifiable objectives: Sales in Volume to pass on Sales i n value Market share profitableness ! These criteria can be planned annually by the company in the traffic plan. Qualitative objectives: Image Attractiveness Segmentation criteria Geographic Socio-demographic Psychographic Behavioral Positioning Sources of volume The sources of volume touch to the products that another product is given to replace: Others products sold by the company ( eg a product at the decline tier on its...If you demand to get a full essay, put up it on our website: OrderEssay.net

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